Guide Corporate Learning: Proven and Practical Guidelines for Building a Sustainable Learning Strategy

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  1. Engaging Employees to Create a Sustainable Business
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  3. Engaging Employees to Create a Sustainable Business
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Publication Information:. Subject Term:. Executives -- Training of. Added Author:.

Engaging Employees to Create a Sustainable Business

Bordonaro, Frank. PSZ JB. Summary In Corporate Learning, Mike Dulworth and Frank Bordonaro offer down-to-earth information and advice for increasing organizational performance. Select a list. Make this your default list. The following items were successfully added. There was an error while adding the following items. Many sustainability initiatives require specialized knowledge and expertise—such as talking to suppliers about sustainable sourcing or using an eco-efficiency tool to evaluate a new product.


The first step in the process provides the managers with degree feedback and benchmarking on their impact as a leader, and supports them in identifying their personal leadership purpose to enable them to become an authentic leader. Next, the managers are encouraged to serve as mentors for those coming through subsequent leadership programs to deepen that impact.

Then the managers go through Unilever Leadership , which provides them with the leadership skills they need for the future, including resilience, systems thinking, empowerment, adaptability, and results orientation. Unilever has also integrated sustainability into existing training. New brand managers, for example, spend a week on a sustainability marketing challenge. Every successful company shares one thing in common: strong leadership. And nowhere is that more important than in creating a sustainable company.

At Unilever, as part of leadership development, the most senior executives are encouraged to identify their personal purpose in life to help them shape their future career at the company. At Unilever, the attention to sustainability training has led to widespread adoption of sustainability among company employees.

Another important way of embedding sustainability in a company is to engage employees in the cocreation of sustainable practices. And a way to do this is to act on employee initiatives. Company executives can start by making it clear that funding for sustainability projects is available and readily applied when an employee develops a good idea. Where is the capital to do this great sustainability project? Companies get more and better ideas when they bubble up from the bottom. Once company employees begin to see the positive impact and economic returns on social and environmental investments that they helped create, they start believing that they do have a role to play, and the ideas start to flow.

It is essential for a large company to provide the framework for people to play within, and then things happen almost by magic. Competition stimulates creativity, and the skills that spur competition—a willingness to push boundaries, trust group members, and collectively solve problems—are the same skills needed for innovating on the sustainability front.

The chemicals company provides every employee with an opportunity to join a team, develop a corporate volunteering project in one of three core BASF areas—food, smart energy, and urban living—and submit the project to Connected to Care. In , more than project ideas were received from about 35, employees across all BASF regions worldwide.

All employees worldwide are able to vote for their favorite projects. From these, were selected. Winning projects included providing clean drinking water in Africa, supporting female refugees in Sri Lanka, and beekeeping in North America.

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Inspired by an ambitious zero-waste target, thousands of teams from factories in 67 countries around the world combined to achieve this goal in When it was announced in that 75 percent of factories had achieved this target, it spurred the remaining factories to make an even bigger effort, as no factory wanted to be the one preventing the company from achieving its global goal.

Unilever also fosters healthy interregional competition. Another annual award, called Unilever Heroes, is presented to employees who have been nominated by other employees. People want to succeed in the dimensions that they are measured on. No wonder, then, that leading companies develop indicators to track the progress of their sustainability agenda, which they share with external stakeholders and employees.

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Unilever, for example, has an annual review of USLP progress with stakeholders around the world and produces an internal sustainability scorecard that is updated every quarter. Indeed, the company has moved beyond simply reporting progress to engaging external stakeholders to cocreate potential solutions to social and environmental issues.

Your organization exists for a very specific reason and has unique abilities, and most likely its purpose is different than any other company out there. Companies are founded for reasons as varied as something to do during retirement to making the world a better place. You might consider asking your employees for their perspective as well, when you survey them.

You may be amazed at the insightful comments you receive. Later, when developing your goals, make sure to include goals that nurture and grow your competitive advantage. You should also make sure that your competitive advantage is something that is long-lasting and not easy to duplicate. An organization-wide strategy is like an umbrella. It is a general statement s that guides and covers a set of activities. The organization implementing this strategy provides superior value to their customers by offering them lowest total cost.

To reach your goals, you need to master your operational processes. This process includes monitoring outstanding supply chain management, super efficient operations to control costs, cycle time and quality, and inventory management.

How to Develop and Execute a Revenue Growth Strategy

Companies that continue to offer the best buy or lowest cost through their excellent internal operations include Walmart, Southwest Airlines, Dell, and Ikea. This strategy concentrates on creating a unique, innovative product or service line. An organization implementing this strategy provides superior value by offering its customers a continuous stream of innovative products or services.

It seeks to identify emerging opportunities and continuously strives to develop and deliver new products and services. You need to master your innovation processes and develop an innovation culture to reach your goals.

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  • These steps include a pipeline full of new ideas, a conversion rate of ideas to production, excellent and quick product development processes, and marketing and sales departments that can bring the product to market quickly. Companies that are always on the cutting edge of their industries include Intel, Mercedes, Sony, and Salesforce. Creating value through really knowing your customers concentrates on a narrow market segment by a deep understanding of its customer and their perception of the value of the product or service offered.

    A company implementing this strategy provides superior value by tailoring its products or services to match exactly the needs of targeted customers.

    Engaging Employees to Create a Sustainable Business

    It specializes in satisfying unique customer needs through an intimate knowledge of the customers. Develop a customer-focused culture to attain these marks. These procedures include offering as many products and services that your customers are looking to you to provide — meaning that you completely solve the problem or need that your customers have. Cancel anytime.

    12 Best HR Books To Read In 12222

    Back to resources. Download the Complete Guide to Strategic Planning today. Phase 2: Developing Strategy. Phase Duration 2 weeks Questions to Ask Who are we and why do we exist? Where are we going and why? What information do we need to make our strategic decisions?